Professional Experience
Head of Product Design,
CCIB Digital Channels
Standard Chartered Bank
Apr 2020 – Jun 2022
Singapore
Led the strategic transformation of digital experiences for Corporate, Commercial & Institutional Banking (CCIB) clients. Oversaw the design delivery across a global portfolio of CRM, analytics, and online banking platforms, managing a team of 20+ designers and front-end developers. Partnered with technology, product, and business stakeholders to drive measurable outcomes in user engagement and operational performance.
01
Directed end-to-end design strategy across CCIB digital channels - online banking, trading & mobile - aligning product vision to user needs and business objectives.
02
Built and mentored a multidisciplinary team of 20+; implemented performance, reward, and career development processes.
03
Defined and scaled a comprehensive Design System, enhancing consistency and accelerating product delivery across platforms.
04
Managed RFPs and vendor engagements up to $1.5M; drove execution efficiency and quality delivery.
05
Spearheaded the design revamp of strategic online banking platform; improved usability and increased adoption by 35%.
06
Led definition and tracking of product KPIs, including NPS, to align outcomes with user and business goals.
07
Recognised with SCB Digital Transformation Award for Outstanding Teamwork & Digital Banking Product Delivery.
Design Lead (UX & UI),
CCIB Internal Digital Channels
Standard Chartered Bank
Feb 2016 - Mar 2020
Singapore
Served as design lead across internal digital channels, including CRM, KYC, Credit Origination, Data Analytics, and Mobile. Drove user experience strategy, led cross-functional delivery teams, and introduced design governance practices to streamline execution across the bank’s digital ecosystem.
01
Built and led a cross-functional team of 12+ designers and developers to deliver innovative internal digital solutions.
02
Designed and launched an AI/ML-powered Credit Engine; transformed unstructured data processing for credit applications.
03
Led UX and front-end delivery of 12 modules for in-house CRM platform to enhance productivity of Frontline teams.
04
Rolled out a strategic mobile Sales Enablement app for 6,500 RMs across 5 markets — from pilot to launch in 3 months.
05
Delivered a bespoke UI Framework and Design System, resulting in 50% savings in design and development effort and go-live timelines.
06
Internal Technology Award winner for Mobile UI Framework development.
07
Data Analytics Platform awarded The Asset Triple A Digital Awards 2021.
Co-Founder,
Chief Product Officer
Powerdot inc
Nov 2013 - May 2021
Singapore & USA
Co-founded and scaled a direct-to-consumer healthtech startup that designed and launched a connected electrical muscle stimulation device. Drove end-to-end product strategy, brand identity, and go-to-market campaigns. Successfully led the company through fundraising, global launch, and acquisition by Therabody USA.
01
Directed branding, physical and digital product design, and go-to-market execution from inception to acquisition.
02
Closed investment rounds exceeding USD2M; secured endorsement from USA Olympians and NFL athletes.
03
Managed investor relations, manufacturing setup, and vendor partnerships; led CE & FDA certification processes.
04
Delivered over USD600K in sales within the first 3 months post-launch through distributors and crowdfunding.
05
Co-led the acquisition by Therabody USA for USD 34M.
Founder
& CEO
VISUALIZERS AGENCY
jun 2003 - JAN 2016 • OCT 2022 - present
Singapore (APAC & GLOBAL)
Founded and scaled a digital design consultancy delivering over 100 design and technology projects across banking, telco, insurance, and tech sectors. Managed global teams, defined digital strategies, and partnered with enterprise clients to drive experience innovation.
01
Led business operations, talent strategy, financial planning, and client engagements across 25+ global accounts.
02
Delivered 50+ large-scale digital initiatives including Singtel’s eShop, AT&T’s AllAccess app, and SCB's Private Banking and Loyalty platform.
03
Built a cross-functional global team of 16+ members; mentored talent and nurtured long-term client relationships.
04
Authored concept, design strategy and led the first delivery for Standard Chartered’s mobile banking app “Breeze”.
Skills & Expertise
Leadership & Strategy
- Design & Product Leadership
- Executive Stakeholder Engagement
- Team Building & Development
- Go-to-Market Strategy
- Startup & Venture Growth
- Business Case Development
Product & Experience
- Experience Strategy & Architecture
- Product Discovery & Roadmapping
- UX & Interface Design Systems
- Mobile & Platform Design
- Customer Journey Mapping
- DesignOps & ProductOps
Delivery & Operations
- Agile / Lean Product Development
- Cross-Functional Collaboration
- Digital Channel Optimisation
- RFP & Vendor Management
- Data-Driven Decision Making
- Design-Led Innovation Processes
Certifications
ADDITIONAL QUALIFICATIONS
- Certified Scrum Master, Scrum Alliance 2018
- Building High-Performance Teams, LinkedIn
- Creating a Product-Centric Organisation, LinkedIn
- UX Management: Strategy & Tactics, IxDF
- Design & Usability, IxDF
- Conducting Usability Testing, IxDF
- Value-First Onboarding, AppCues
- Writing Well, LinkedIn
Education
BOLOGNA BUSINESS SCHOOL
Nov 2023 - Jun 2025
Executive MBA
Digital Transformation
Let’s connect
If you have an opportunity on your team, starting a new project and want to collaborate, or just want to say hello, let’s connect and talk.
Download CV
2.3Mb
Filipp’s User Manual
0.9Mb
Professional Experience
Head of Product Design,
CCIB Digital Channels
Standard Chartered Bank
Apr 2020 – Jun 2022
Singapore
Led the strategic transformation of digital experiences for Corporate, Commercial & Institutional Banking (CCIB) clients. Oversaw the design delivery across a global portfolio of CRM, analytics, and online banking platforms, managing a team of 20+ designers and front-end developers. Partnered with technology, product, and business stakeholders to drive measurable outcomes in user engagement and operational performance.
01
Directed end-to-end design strategy across CCIB digital channels - online banking, trading & mobile - aligning product vision to user needs and business objectives.
02
Built and mentored a multidisciplinary team of 20+; implemented performance, reward, and career development processes.
03
Defined and scaled a comprehensive Design System, enhancing consistency and accelerating product delivery across platforms.
04
Managed RFPs and vendor engagements up to $1.5M; drove execution efficiency and quality delivery.
05
Spearheaded the design revamp of strategic online banking platform; improved usability and increased adoption by 35%.
06
Led definition and tracking of product KPIs, including NPS, to align outcomes with user and business goals.
07
Recognised with SCB Digital Transformation Award for Outstanding Teamwork & Digital Banking Product Delivery.
Design Lead (UX & UI),
CCIB Internal Digital Channels
Standard Chartered Bank
Feb 2016 - Mar 2020
Singapore
Served as design lead across internal digital channels, including CRM, KYC, Credit Origination, Data Analytics, and Mobile. Drove user experience strategy, led cross-functional delivery teams, and introduced design governance practices to streamline execution across the bank’s digital ecosystem.
01
Built and led a cross-functional team of 12+ designers and developers to deliver innovative internal digital solutions.
02
Designed and launched an AI/ML-powered Credit Engine; transformed unstructured data processing for credit applications.
03
Led UX and front-end delivery of 12 modules for in-house CRM platform to enhance productivity of Frontline teams.
04
Rolled out a strategic mobile Sales Enablement app for 6,500 RMs across 5 markets — from pilot to launch in 3 months.
05
Delivered a bespoke UI Framework and Design System, resulting in 50% savings in design and development effort and go-live timelines.
06
Internal Technology Award winner for Mobile UI Framework development.
07
Data Analytics Platform awarded The Asset Triple A Digital Awards 2021.
Co-Founder,
Chief Product Officer
Powerdot inc
Nov 2013 - May 2021
Singapore & USA
Co-founded and scaled a direct-to-consumer healthtech startup that designed and launched a connected electrical muscle stimulation device. Drove end-to-end product strategy, brand identity, and go-to-market campaigns. Successfully led the company through fundraising, global launch, and acquisition by Therabody USA.
01
Directed branding, physical and digital product design, and go-to-market execution from inception to acquisition.
02
Closed investment rounds exceeding USD2M; secured endorsement from USA Olympians and NFL athletes.
03
Managed investor relations, manufacturing setup, and vendor partnerships; led CE & FDA certification processes.
04
Delivered over USD600K in sales within the first 3 months post-launch through distributors and crowdfunding.
05
Co-led the acquisition by Therabody USA for USD 34M.
Founder
& CEO
VISUALIZERS AGENCY
jun 2003 - JAN 2016 • OCT 2022 - present
Singapore (APAC & GLOBAL)
Founded and scaled a digital design consultancy delivering over 100 design and technology projects across banking, telco, insurance, and tech sectors. Managed global teams, defined digital strategies, and partnered with enterprise clients to drive experience innovation.
01
Led business operations, talent strategy, financial planning, and client engagements across 25+ global accounts.
02
Delivered 50+ large-scale digital initiatives including Singtel’s eShop, AT&T’s AllAccess app, and SCB's Private Banking and Loyalty platform.
03
Built a cross-functional global team of 16+ members; mentored talent and nurtured long-term client relationships.
04
Authored concept, design strategy and led the first delivery for Standard Chartered’s mobile banking app “Breeze”.
Skills & Expertise
Leadership & Strategy
- Design & Product Leadership
- Executive Stakeholder Engagement
- Team Building & Development
- Go-to-Market Strategy
- Startup & Venture Growth
- Business Case Development
Product & Experience
- Experience Strategy & Architecture
- Product Discovery & Roadmapping
- UX & Interface Design Systems
- Mobile & Platform Design
- Customer Journey Mapping
- DesignOps & ProductOps
Delivery & Operations
- Agile / Lean Product Development
- Cross-Functional Collaboration
- Digital Channel Optimisation
- RFP & Vendor Management
- Data-Driven Decision Making
- Design-Led Innovation Processes
Certifications
ADDITIONAL QUALIFICATIONS
- Certified Scrum Master, Scrum Alliance 2018
- Building High-Performance Teams, LinkedIn
- Creating a Product-Centric Organisation, LinkedIn
- UX Management: Strategy & Tactics, IxDF
- Design & Usability, IxDF
- Conducting Usability Testing, IxDF
- Value-First Onboarding, AppCues
- Writing Well, LinkedIn
Education
BOLOGNA BUSINESS SCHOOL
Nov 2023 - Jun 2025
Executive MBA
Digital Transformation
Let’s connect
If you have an opportunity on your team, starting a new project and want to collaborate, or just want to say hello, let’s connect and talk.
Download CV
2.3Mb
Filipp’s User Manual
0.9Mb
Professional Experience
Head of Product Design,
CCIB Digital Channels
Standard Chartered Bank
Apr 2020 – Jun 2022
Singapore
Led the strategic transformation of digital experiences for Corporate, Commercial & Institutional Banking (CCIB) clients. Oversaw the design delivery across a global portfolio of CRM, analytics, and online banking platforms, managing a team of 20+ designers and front-end developers. Partnered with technology, product, and business stakeholders to drive measurable outcomes in user engagement and operational performance.
01
Directed end-to-end design strategy across CCIB digital channels - online banking, trading & mobile - aligning product vision to user needs and business objectives.
02
Built and mentored a multidisciplinary team of 20+; implemented performance, reward, and career development processes.
03
Defined and scaled a comprehensive Design System, enhancing consistency and accelerating product delivery across platforms.
04
Managed RFPs and vendor engagements up to $1.5M; drove execution efficiency and quality delivery.
05
Spearheaded the design revamp of strategic online banking platform; improved usability and increased adoption by 35%.
06
Led definition and tracking of product KPIs, including NPS, to align outcomes with user and business goals.
07
Recognised with SCB Digital Transformation Award for Outstanding Teamwork & Digital Banking Product Delivery.
Design Lead (UX & UI),
CCIB Internal Digital Channels
Standard Chartered Bank
Feb 2016 - Mar 2020
Singapore
Served as design lead across internal digital channels, including CRM, KYC, Credit Origination, Data Analytics, and Mobile. Drove user experience strategy, led cross-functional delivery teams, and introduced design governance practices to streamline execution across the bank’s digital ecosystem.
01
Built and led a cross-functional team of 12+ designers and developers to deliver innovative internal digital solutions.
02
Designed and launched an AI/ML-powered Credit Engine; transformed unstructured data processing for credit applications.
03
Led UX and front-end delivery of 12 modules for in-house CRM platform to enhance productivity of Frontline teams.
04
Rolled out a strategic mobile Sales Enablement app for 6,500 RMs across 5 markets — from pilot to launch in 3 months.
05
Delivered a bespoke UI Framework and Design System, resulting in 50% savings in design and development effort and go-live timelines.
06
Internal Technology Award winner for Mobile UI Framework development.
07
Data Analytics Platform awarded The Asset Triple A Digital Awards 2021.
Co-Founder,
Chief Product Officer
Powerdot inc
Nov 2013 - May 2021
Singapore & USA
Co-founded and scaled a direct-to-consumer healthtech startup that designed and launched a connected electrical muscle stimulation device. Drove end-to-end product strategy, brand identity, and go-to-market campaigns. Successfully led the company through fundraising, global launch, and acquisition by Therabody USA.
01
Directed branding, physical and digital product design, and go-to-market execution from inception to acquisition.
02
Closed investment rounds exceeding USD2M; secured endorsement from USA Olympians and NFL athletes.
03
Managed investor relations, manufacturing setup, and vendor partnerships; led CE & FDA certification processes.
04
Delivered over USD600K in sales within the first 3 months post-launch through distributors and crowdfunding.
05
Co-led the acquisition by Therabody USA for USD 34M.
Founder
& CEO
VISUALIZERS AGENCY
jun 2003 - JAN 2016 • OCT 2022 - present
Singapore (APAC & GLOBAL)
Founded and scaled a digital design consultancy delivering over 100 design and technology projects across banking, telco, insurance, and tech sectors. Managed global teams, defined digital strategies, and partnered with enterprise clients to drive experience innovation.
01
Led business operations, talent strategy, financial planning, and client engagements across 25+ global accounts.
02
Delivered 50+ large-scale digital initiatives including Singtel’s eShop, AT&T’s AllAccess app, and SCB's Private Banking and Loyalty platform.
03
Built a cross-functional global team of 16+ members; mentored talent and nurtured long-term client relationships.
04
Authored concept, design strategy and led the first delivery for Standard Chartered’s mobile banking app “Breeze”.
Skills & Expertise
Leadership & Strategy
- Design & Product Leadership
- Executive Stakeholder Engagement
- Team Building & Development
- Go-to-Market Strategy
- Startup & Venture Growth
- Business Case Development
Product & Experience
- Experience Strategy & Architecture
- Product Discovery & Roadmapping
- UX & Interface Design Systems
- Mobile & Platform Design
- Customer Journey Mapping
- DesignOps & ProductOps
Delivery & Operations
- Agile / Lean Product Development
- Cross-Functional Collaboration
- Digital Channel Optimisation
- RFP & Vendor Management
- Data-Driven Decision Making
- Design-Led Innovation Processes
Certifications
ADDITIONAL QUALIFICATIONS
- Certified Scrum Master, Scrum Alliance 2018
- Building High-Performance Teams, LinkedIn
- Creating a Product-Centric Organisation, LinkedIn
- UX Management: Strategy & Tactics, IxDF
- Design & Usability, IxDF
- Conducting Usability Testing, IxDF
- Value-First Onboarding, AppCues
- Writing Well, LinkedIn
Education
BOLOGNA BUSINESS SCHOOL
Nov 2023 - Jun 2025
Executive MBA
Digital Transformation
Let’s connect
If you have an opportunity on your team, starting a new project and want to collaborate, or just want to say hello, let’s connect and talk.
Download CV
2.3Mb
Filipp’s User Manual
0.9Mb